About us
Founded in 1830, Charles Fish is built on generations of expertise in fine jewellery and later watches. Nearly two centuries on, our focus remains the same: exceptional craftsmanship, timeless pieces, and trusted knowledge.
Behind it all is our long‑standing team - experts who have spent decades within the business and truly know their craft.
Meet some of the people behind Charles Fish
Meet Our Experts
Luke Stafford - Head of Retail and Brand Experience
A 6th-generation Fish, Luke began his career in the jewellery business on the shop floor, gaining his professional jewellery diploma while still a teenager.
After gaining a wealth of experience in the industry, he was tasked with establishing a specialist watch team at Head Office, which he continues to run today, alongside assisting in overseeing the online presence of the brand’s pre-loved jewellery offering.
Eleonora - Ecommerce Manager
Eleonora has been part of the Charles Fish team for almost 7 years and knows the business inside out. With a strong background in e-commerce, particularly within the jewellery sector, she focuses on making the online experience seamless, inspiring, and easy for customers while driving meaningful sales growth behind the scenes. Data-driven and detail-obsessed (in a good way!), Eleonora works across online trading, forecasting, and performance to keep everything running smoothly. She also plays a key role in marketing and social media, helping shape campaigns that connect with our audience and bring our jewellery to life.
Aaron - Sales Manager and Watch Specialist
Aaron joined the company in 2023, bringing with him a strong commercial background from the fashion sector, where he developed a sharp eye for design, detail and brand positioning. His interest in horology began during lockdown after purchasing a vintage Omega on eBay - a single acquisition that quickly became a lasting passion. What started as curiosity soon evolved into a deep appreciation for the craftsmanship, history and mechanical artistry behind timepieces. Since entering the industry, Aaron has combined his aesthetic sensibility with a results-driven sales approach, helping clients navigate the pre-owned and watch market with confidence.
Siobhan - Gemstone & Jewellery Expert
Siobhan has worked at Charles Fish for 25 years and brings an unrivalled expertise in gemmology. She carefully oversees every piece that comes through our doors, checking hallmarks, assessing condition, and identifying any repairs needed. Her exceptional eye and deep industry knowledge mean every item we sell is professionally vetted before it reaches our website - so you can buy with complete confidence, knowing your piece has been thoroughly checked and approved before it starts its new chapter.
Salvatore - Marketing Manager
Salvatore brings a cross-industry perspective to Charles Fish, with experience spanning hospitality, fashion and retail. His background combines creative thinking with strategic brand development, helping to shape campaigns that feel both contemporary and grounded in the company’s heritage. With a strong interest in emerging technologies, Salvatore is currently exploring innovative digital tools to evolve how Charles Fish connects with a modern audience — ensuring the brand continues to move forward while honouring its long-standing history.
Tara - Copywriter & Product Merchandiser
Tara gained decades of experience as a communications specialist and journalist before taking her skills into the retail world. She has worked across luxury and sustainable fashion houses, blending storytelling with a strong commercial eye. Tara is currently working towards her professional jewellery qualifications, deepening her expertise alongside her passion for conscious luxury.
Elliot - Head Watchmaker
Elliot’s love of horology started at an early age with a fascination for secondhand watches and how they could work for so long with the right maintenance. He started doing basic repairs at around 17 years of age and today carries out expert services on many kinds of luxury watches. His huge knowledge and eye for detail means all pre-owned timepieces leave Charles Fish having completed impeccable checks and in the best condition possible.
